“I know I will not win, I know I will not even win the nomination, but this will give me some national recognition. Right now no one knows who I am. No one knows about me beyond a small group of fans in Massachusetts. I have no important connections; my network is really narrow. But if I run for the President the media will be talking about me, I will get news coverage at least as much as that crazy guy who was “Presidential Ambassador for Global Entrepreneurship”. And in the end that will help my political career.”
In a much larger post "A word to Senator Sanders" I offer more specifics on what does he needs to do.