“I know I will not win, I know I will not even win the nomination, but this will give me some national recognition. Right now no one knows who I am. No one knows about me beyond a small group of fans in Massachusetts. I have no important connections; my network is really narrow. But if I run for the President the media will be talking about me, I will get news coverage at least as much as that crazy guy who was “Presidential Ambassador for Global Entrepreneurship”. And in the end that will help my political career.”
Most probably Bernie Sanders will be cheated out from nomination - again. Well, he could lose on his own, theoretically, but all the signs are the DNC will make him lose. In that case he must run as independent. He must tell his people: “If we give up now – we lose everything. But if I keep running, and if in September I will have good polls, then I can demand from the DNC and the future POTUS what I want – programs, cabinets. And then we can vote for the future Democratic President.”
In a much larger post "A word to Senator Sanders" I offer more specifics on what does he needs to do.